
Friday, August 10, 2001
Look at the proud! Their spirit is not right in them, but the righteous live by their
faith.
Subliminals are back, but this time their goal is to help us become better people without having
to work at it. A firm called Progressive Awareness Research Inc. has introduced Innertalk:
Subliminal Affirmation Software for Positive Change, which flashes subliminal notes to computer
users as they do their work. The program's 9000 affirmations cover topics from brainpower to
spirituality.
Salvation through subliminals. We have substituted feeling good for being good. The best
prescription for high self-esteem is to begin living out your values. Tell yourself that you are only
going to do those things you know are right, and you will be amazed at how good you feel about
yourself.
(Habakkuk 2:4
NRSV)
Remember the hullabaloo a few decades ago when we were told that movie makers were
embedding subliminal messages into their movies messages such as, "Eat popcorn . . Drink Coke."
The purpose of these messages was to boost snack bar sales. (It worked; sales reportedly jumped
by 60%.) The Federal Communications Commission banned subliminals in broadcasting in the
1970s after a TV ad for a game called Husker Du beamed subliminal messages to kids urging
them
to "get it."
Lord Jesus, I will live rightly for you and feel good about it. Amen.
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