Saturday, August 26, 2000
Saturday, August 26, 2000
But the aim of such instruction is love that comes from a pure heart, a good
conscience, and sincere faith.
Some time ago, however, they began offering a new fragrance called Eternity. And the ads, much
to the surprise of Madison Avenue, featured a man, a woman, and their kids.
What can we say? When you start thinking in terms of eternity your values change. Even Calvin
Klein must be aware of that!
Continue to sharpen your values into Godly ones.
(1Timothy 1:5
NRSV)
The publication, ADVERTISING AGE, recently noted the change in the marketing by
Calvin Klein. Klein has been one of the boldest advertisers in using sexual fantasies to sell their
products--especially their fragrance, Obsession.
Dear God, may my values grow to match yours. Amen.
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