Wednesday, August 2, 2000
Wednesday, August 2, 2000
And all of us, with unveiled faces, seeing the glory of the Lord as though reflected
in a mirror, are being transformed into the same image from one degree of glory to another; for
this comes from the Lord, the Spirit.
However, what had seemed to be the perfect ad campaign began costing the company sales in the
fifties when the suburbs boomed, refrigerators doubled in size, and shopping became a
once-a-week event. Shoppers would buy a dozen apples or a dozen oranges but only three
bananas because they "knew" that bananas should never go in the fridge. The company tried in
vain for years to counter the jingle's message but finally gave up. Once people had a certain image
in their mind they did not give it up very easily.
What image to you project?
(2 Corinthians 3:18
NRSV)
Back in the 1940s, a highly popular advertising jingle for Chiquita Bananas ended with the line:
"Bananas like the climate of the very, very tropical equator, so you should never put bananas in
the refrigerator. No. No. No. No." We're told that the only reason the word REFRIGERATOR
was mentioned in the jingle was that it rhymed with EQUATOR. The company wanted shoppers
to be reminded that the bananas came all the way from Central America. The truth was--and
is-that bananas can be put into the refrigerator, yes, yes, yes, yes, and indeed last longer if they
are cold. However, that didn't matter in the forties when refrigerators were tiny. What mattered
then was that people loved the Chiquita jingle, sang it everywhere, and bought lots of bananas.
Dear God, show me the way to project your humble love. Amen.
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