And all of us, with unveiled faces, seeing the glory of the Lord as though reflected in a mirror, are being transformed into the same image from one degree of glory to another; for this comes from the Lord, the Spirit. (2 Corinthians 3:18 NRSV)
Back in the 1940s, a highly popular advertising jingle for Chiquita Bananas ended with the line: "Bananas like the climate of the very, very tropical equator, so you should never put bananas in the refrigerator. No. No. No. No." We're told that the only reason the word REFRIGERATOR was mentioned in the jingle was that it rhymed with EQUATOR. The company wanted shoppers to be reminded that the bananas came all the way from Central America. The truth was--and is-that bananas can be put into the refrigerator, yes, yes, yes, yes, and indeed last longer if they are cold. However, that didn't matter in the forties when refrigerators were tiny. What mattered then was that people loved the Chiquita jingle, sang it everywhere, and bought lots of bananas.

However, what had seemed to be the perfect ad campaign began costing the company sales in the fifties when the suburbs boomed, refrigerators doubled in size, and shopping became a once-a-week event. Shoppers would buy a dozen apples or a dozen oranges but only three bananas because they "knew" that bananas should never go in the fridge. The company tried in vain for years to counter the jingle's message but finally gave up. Once people had a certain image in their mind they did not give it up very easily.

What image to you project?

Dear God, show me the way to project your humble love. In Jesus name, Amen.

Ron Newhouse

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